About us


For business owners and communication managers, Selenis is the consultancy that gives them the strategic content insights they need in order to reach the most profitable relation with their crucial target audiences. Because we are uniquely specialized in Content Marketing, PR, and CSR, we make sure they get their message across to customers or business partners, employees, local communities, journalists and social media influencers.

Our expertise is based on accurate research and analysis of consumer needs and behavior, on best practice guidelines and international benchmarks. We believe in content marketing rather than advertising, in honest information rather than propaganda, in strategy rather than creativity.

They trusted us

We worked for some of the most demanding clients on the Romanian market: Orange, Heidelbergcement, BCR, Holcim, Tuborg Romania, BRD Groupe Societe Generale, Unicredit Tiriac Bank, OMV Petrom, Rompetrol, Dacia Renault, Ciel, Raiffeisen Bank, Unilever, Western Union, Coca-Cola HBC, Vodafone, Telekom, Ozone Laboratories, RBS Romania, BGS, UPC Romania, Porsche Romania, A&D Pharma, Philip Morris, Sicomed, Interbrew, Softwin etc.

Find out what they say about working with us.

We coordinated complex, multi-year projects for the Marketing & PR Industry:

  • European CSR Lessons (own brand, 3 editions, 2011 – 2013)
  • Olimpiadele Comunicarii (own brand, 9 editions, 2001 – 2009);
  • Gala Societatii Civile (3 editions, 2004 – 2005);
  • Internetics Digital Festival (2 editions, 2004 si 2005);

Team leader


Dragos Dehelean

Dragos Dehelean

Chief Content&PR Strategist

Dragos is a passionate writer and long time entrepreneur in the field of Marketing&PR. He studied Political Science and Public Relations at the National School of Political and Administrative Studies, in Bucharest. Dragos started his career in the NGO sector, as an event manager and trainer. Encouraged by the success of his online campaigns, he founded Selenis in 2005, together with his two former partners. Later, he started the first CSR&Sustainability online magazine in Romania and was its Senior Editor for 10 years. He is known as one the evangelists of Online PR and CSR in Romania, topics on which he delivered numerous training and public presentations.

What is Content Marketing?

HubSpot, the leading company advocating the content marketing and inbound marketing global movement, use the following image to explain the inbound methodology:

Inbound Sales Methodology
Source HubSpot

As you can read on Wikipedia, Inbound marketing is the promotion of a company or other organization through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel.

In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, telemarketing and traditional advertising are considered “outbound marketing“.

In turn, content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience (especially online, but not exclusively). It is often used by businesses in order to:

  • Expand their user base
  • Diversify their user base
  • Establish or Increase online sales
  • Increase brand awareness or credibility
  • Create an online community of users

Read more about our Content Marketing Services