In a deceiving online landscape, PR professionals have only a glimpse of an eye to grasp their readers’ attention and, more important, trust. Writing good content for corporate websites or email newsletters has become more important than ever. In 1997, Jakob Nielsen, the so-called “usability guru“, …
Continue ReadingA case study is a powerful marketing tool to bring light over products or services hard to understand otherwise. Think of you shopping for a new outfit. You would want to try it in the dressing room and look in the mirror, to see how it looks on …
Continue ReadingIn dealing with journalists and editors consider 2 things: your credibility as a source and the short time span they have for their tasks. You should also know they do most of their research on the internet. The conclusion: what journalists find on your corporate PR …
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The Romanian brewer United Romanian Breweries Bereprod (Tuborg Romania) has launched a new website for their environmental initiative “Green Umbrella” Campaign, realized by Selenis. The agency was in charge of the research, marketing strategy development, information architecture, graphic design, front and back-end development, and content …
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The operations of the Heidelbergcement companies in Romania (Carpatcement Holding, Carpat Betoane and Carpat Agregate) have now a unified corporate website (www.heidelbergcement.ro), developed by Selenis. The agency was in charge of the research, information architecture development, graphic design, front and back-end development, and content creation/adaptation. The corporate …
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Selenis launched the corporate online pressroom of the Romanian brewer United Romanian Breweries Bereprod (Tuborg Romania), that can be viewed at www.tuborg.pressroom.ro. The agency was in charge of the research, marketing strategy development, information architecture, graphic design, front and back-end development, and content creation for the website. Tuborg …
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