Selenis launched the corporate online pressroom of the Romanian brewer United Romanian Breweries Bereprod (Tuborg Romania), that can be viewed at www.tuborg.pressroom.ro. The agency was in charge of the research, marketing strategy development, information architecture, graphic design, front and back-end development, and content creation for the website.
Tuborg Romania’s representatives wished to apply cutting-edge multimedia technologies in order to provide the best access to corporate data to journalists and other stakeholders. That is why the online pressroom includes:
- a logging system for journalists/stakeholders and a personalized interface to corporate data and charts
- an exhaustive archive of the company’s media coverage and a friendly search system
- a press-release system with enhanced multimedia press kits and print-quality photos
- a customizable alert system, based on journalists’ interests (eg. corporate, products, HR, CSR etc.), with access to RSS, email or SMS notifications
- a clear and user-friendly system of multimedia products’ data sheets
- a complete corporate history in Romania and full management bios
About the new online platform, Alina Bratu the Communication Manager of Tuborg Romania said:
“A PR manager’s activity relays heavily on working with journalists/stakeholders and therefore their trust in us is paramount. We wanted to eliminate all the moments when we are too busy to give them a timely feedback or to provide them with the right product chart or print-quality photos for their articles. We also know that they hate inbox cluttering with useless files and therefore we provided them with customizable light-weight notifications and interface. Our new online pressroom is now open to them 24/7, they can access personalized news from wherever they are and however they choose, they can talk privately with us, or they can access all the charts, sheets or other content they like. I congratulate the Selenis team for being so professional and responsive to our business needs!”
About Tuborg Romania
United Romanian Breweries Bereprod (URBB), known as Tuborg Romania, is a Romanian producer and importer of beer and soft drinks. The company entered the Romanian market in 1994 and has invested since then more than 185 billion USD. The company’s portfolio is formed only by international premium brands: Tuborg, Tuborg Strong, Tuborg Christmas Brew, Holsten, Carlsberg, Skol, Guinness, Kilkenny, Orangina, and Granini. The company has more than 950 employees in Romania.
