In a deceiving online landscape, PR professionals have only a glimpse of an eye to grasp their readers’ attention and, more important, trust. Writing good content for corporate websites or email newsletters has become more important than ever. In 1997, Jakob Nielsen, the so-called “usability guru“, …
Continue ReadingA case study is a powerful marketing tool to bring light over products or services hard to understand otherwise. Think of you shopping for a new outfit. You would want to try it in the dressing room and look in the mirror, to see how it looks on …
Continue ReadingIn dealing with journalists and editors consider 2 things: your credibility as a source and the short time span they have for their tasks. You should also know they do most of their research on the internet. The conclusion: what journalists find on your corporate PR …
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